DISCLAIMER: These screenshots were taken in late 2023 and may contain out-of-date information. Do not refer to any of the information here as current or relevant. The images here are presented solely to showcase design skills and not intended to be informational or representative of current thoughts, opinions, or marketing for the parent company of these assets. These materials were all public at one time.
Two websites. Eight weeks. No assets. That was the challenge facing my team. (Not to mention the endless red tape from the medical and legal departments.)
So what do I do with an impossible deadline and my back to the wall? Dive in headfirst. We had a loose understanding of our color palette, and some basic graphics in place for placeholder documents. I combined what we had into a rudimentary UI kit that the team could access to lighten the load. From there I built out templates for each website while working with both copywriters and engineering to get the structure in place.
Against all odds and with a lot of help from my team, I managed to get both websites done on time and under budget. The best part? After hand off to dev, there were no blockers and the sites emerged as pixel perfect as the files I provided.
Catering to a different market on the same timeline can be intimidating, especially when that timeline sounds impossible. But in the end I was able to balance the data-heavy statistics with the need to know information.
Working with dev was seamless with my tidy hand off files. Client saw a 67% increase in user engagement from their previous website design after 6 months. The templates and UI kit I created led to the creation of standardized documentation reducing the time from mockup to hand off by 80%. This in turn resulted in a $100,000 savings for the client.
