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Marketing Material

Over the course of my time at an agency, I created countless marketing materials for patients, HCPs, and reps. Shown here are just a few of them.

DISCLAIMER: These files are from late 2023 and may contain out-of-date information. Do not refer to any of the information here as current or relevant. The images here are presented solely to showcase design skills and not intended to be informational or representative of current thoughts, opinions, or marketing for the parent company of these assets. These materials were all public at one time.

Deliverable

Print and digital marketing assets

Role

Art Director, Creative Lead

Impact

Standardization of branding
Patient Profiles ↓Caregiver Brochure ↓Treatment Brochure ↓

Patient Profiles

Originally a printed booklet with tabbed pages, it was transformed into an interactive PDF and used by company representatives to educate HCPs.

Caregiver Brochure

Originally a printed booklet intended for caregivers of patients with rare diseases, it was transformed into an interactive PDF.

A guide for caregivers with campaign artwork of a tree and branches that look like people
The role of a caregiver page Understanding hATTR amyloidosis describing different symptoms of this rare diseaseInformation about ONPATTRO (patisiran) infusionsSupport through Alnylam Assist which is a program offering financial assistanceTips for caregivers providing multiple bullet points for caregivers of patients with rare diseasesConnect with someone who understands with a list of resources for websites and support groupsimportant safety information about ONPATTRO

Treatment Brochure

A booklet created for patients to help them understand their treatment journey.

Bring lifes moments within reach front page
hattr amylodosis is a rare and rapidly progessive condition page talking about the illnesshow hattr amyloidosis develops with a flow chart of the different stages of the diseasesymptoms of hattr amyloidosis with a list of bullet points designated to different bodily systemshow AMVUTTRA handles hattr amyloidosiscall to action page showing two hattr amyloidosis patientsHow AMVUTTRA was studied describing how the clinical trial was rundescribing the results of the AMVUTTRA clinical trialcall to action showcasing the lives patients can still liveFinal key points for offering AMVUTTRA to patientsInjection sites for AMVUTTRA
Pushing pixels since '09
© Lainey Hollock 2025
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